Proven Marketing Tactics and Products
At Influence Digital Agency, we believe there’s no one-size-fits-all solution when marketing our clients’ brands. We have top-notch digital marketing products and proven marketing tactics that can establish or strengthen a business’ online presence.
Planning to create an ad campaign? Talk to us now to explore your options.
Geographic
This is applicable if a client wants to reach audiences within specific geographic locations or addresses.
Audience
In advanced audience targeting, the strategy will be based on 3rd party demographic and 1st party behavioral data.
Content
This displays your message on sites with topics or keywords that are relevant to the SMB.
Retargeting
This tactic aims to reach users who have visited the advertiser’s site at least once.
Addressible Geo-Fencing
This targets people who are connected to devices such as TVs, tablets, desktop computers, laptops, and mobile phones.
Behavioral Retargeting
Ads will be shown to people who have the same search patterns.
Connected TV
This tactic only applies to audiences with direct access to television sets.
Contextual (Content/Keywords)
An advertiser’s content will only be shown to users when they’re looking at a context related to that service or product.
Digital Out Of Home (DOOH)
This strategy reaches audiences through the use of electronic billboards, gas pumps, and reader boards.
Email Services
Professionally designed emails are sent to new prospects based on extensive demographic data.
Event Targeting
Content appears to audiences who visit events related to an advertiser’s industry.
Facebook Video
Video content appears on social media feeds to target people who represent an advertiser’s customer demographics.
Mobile Conversion Zones
Geo-fencing and addressable geo-fencing campaigns are implemented to track foot traffic to a client’s business.
Mobile Geo-Fence
This targets people who visit an advertiser’s competitors or other relevant locations.
Native Content
Ads appear to users who are scrolling through any news feed.
Programmatic Audio
Ads are present on internet-based radio services like Pandora and Spotify.
Site Re-Targeting
This targets 98% of users who leave your site after visiting it for the first time.
Smart Boundary
This targets competing dealerships and delivering their customer information to an SMB’s CRM in 24 hours.
Social Display
Ads appear to people who represent an advertiser’s demographics in various display formats to encourage them to stop scrolling.
Super Pixel
This targets people visiting a business’ website and sends lead information about them through CRM.
Video Pre/Mid/Post Roll
Targeting users when they’re watching content related to a business’ customers’ interest.
YouTube Video
This targets users when they are watching YouTube content related to the business’ industry.
Campaign Management
Our extensive experience and knowledge allow us to manage, create reports, and adjust campaigns to meet client goals.
Custom Lead Pages
We can design one-page websites for a specific topic or if a business doesn’t have a website yet.
Ecommerce
We can create e-commerce pages that will serve as a business’ major sales platform.
HTML5 Creative
Our team can design animated ads that connect and engage customers.
Media Buying
We will take care of purchasing and placing media for our clients.
Pay-Per-Click
Our team can place ads on search engines so they’ll appear when users are looking for terms related to an advertiser’s business.
Responsive Websites
We can build 3, 5, and 10-page websites for business who need them.
Search Engine Optimization
We will create strategic campaigns to help you get on the first page of search results.
Video Production
Our team is capable of creating video content in various formats.